An organic grocery market opened earlier this month in Journal Square. Brooklyn-based Food Story Natural Market opened a full-service organic supermarket at Journal Squared Tower 2 located above the Journal Square Path station. (The entrance to the market will be located at Pavonia and Summit Avenue).
The 10,000 square-foot space offers natural and organic products, including meats, fish, sushi, fresh produce, and hot/cold foods prepared on premises. The store also carries flowers and plants.
Food Story currently has four stores in Brooklyn, with the most recent New York store opening in Williamsburg. Jersey City will be Food Story’s first New Jersey outpost. It joins Whole Foods Jersey City, which finally opened in late 2023 in downtown JC.
“We’re a boutique organic market that tries to carry whatever our customers need,” said owner Danny Young. “We never really considered expanding to New Jersey, but when our broker brought us to Journal Square, we thought it was an outstanding location. It’s a thriving commercial and residential neighborhood and the Journal Squared building is very upscale.”
Journal Squared Tower 2 is the tallest building in the three-tower complex. The project’s third and final building — a 60-story high-rise that’ll bring 600 new rental residences — broke ground in October of 2021. The immediate area will also see a renovated Loew’s Theater as well as a new Pompidou Jersey City museum.
